About Us

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Who are We?

Oriental Flute was founded by Sheng Jiahao, the grandson of Feng Zicun, the Northern School Bamboo Flute Grandmaster. Immersed in the pure, elegant resonance of the dizi (bamboo flute) since childhood, I am not only a torchbearer of this family's musical heritage but have also been guided by renowned masters of the flute and xiao (vertical flute) from both the North and South. This blending of diverse styles has broadened my musical vision. For years, I have played the dizi, the xiao, the xun (ocarina), and the hulusī (gourd flute), seeking resonance across various instruments. Today, I am an ethnic wind instrument performer and cultural ambassador across multiple categories. Feng Zicun built a monumental legacy for Chinese dizi art with his exquisite craftsmanship; now, I wish to use his spirit as a beacon to bring this timeless musical wisdom into the wider world.

Why We Do This?

Every bamboo flute, every xiao, and every xun that passes through my hands extends my grandfather’s stringent standards for tone and craftsmanship, while also integrating my understanding and aesthetic sensibilities across various wind instruments. All instruments are meticulously selected from aged purple bamboo or premium natural materials and are hand-tuned by generational artisans. Every step of the process bears the imprint of the Northern Flute Art's DNA and its modern expression. I personally test each instrument with a performer's ear, repeatedly calibrating across the dizi, xiao, and xun categories, ensuring that only those instruments that can "breathe" and "sing" are sent out to the world. This professional perspective—fusing family heritage with multi-master tutelage—combined with our deep industry network, allows us to go straight to the source, curating treasures of both collectible value and performance quality for our global customers.

Why We Can Do This Well?

Every bamboo flute, every xiao, and every xun that passes through my hands extends my grandfather’s stringent standards for tone and craftsmanship, while also integrating my understanding and aesthetic sensibilities across various wind instruments. All instruments are meticulously selected from aged purple bamboo or premium natural materials and are hand-tuned by generational artisans. Every step of the process bears the imprint of the Northern Flute Art's DNA and its modern expression. I personally test each instrument with a performer's ear, repeatedly calibrating across the dizi, xiao, and xun categories, ensuring that only those instruments that can "breathe" and "sing" are sent out to the world. This professional perspective—fusing family heritage with multi-master tutelage—combined with our deep industry network, allows us to go straight to the source, curating treasures of both collectible value and performance quality for our global customers.

Want to Sart Your Musical Journey with Us?

Curious to learn how to play all these magnificent instruments? Please don't hesitate to reach out via email. We are delighted to offer online tutorials to guide you. We warmly welcome every instrument enthusiast to join us in experiencing the timeless beauty of the Xun.

Our Email: Support@orientalflute.com